Case Studies
Just how effective are we? Here are a few campaign highlights to give you a flavour of the job we were given and the results we got!
For more info on any of the work contact info@pressante.com!
Case Study
Campaign: Rise up Against Plastic
Client: Roberts Bakery
PR brief: to drive media coverage of the launch of new non-plastic paper packaging on best-selling bread lines
PR activity: Enter the Bread Arrows. Making the ‘rise’ up message a reality we took paper-wrapped sliced bread to the skies using drones in formation, which we video’d and got BBC TV to come down and film and then staged 10 bread drops via drone into local anti-plastic campaigners and influencers across the distribution area for the brand to align with similar agendas and create ambassadors on the ground
Results: 40+ pieces of media coverage including BBC North West Today and delivery of six heavyweight advertorial pieces, featuring the video footage, in key online regional titles.
Case Study
Campaign: Two Billionth Mint Ball
Client: Uncle Joe’s Mint Balls
PR brief: to drive media coverage of the two billionth mint ball off the production line
PR activity: Created a website counting down to the ‘day’ (Wednesday, 16th February at 13hrs 21mins 34secs) and invited local and national TV and radio, newspapers and online channels to mark the moment with us. Arranged for the mint ball to be put in Museum of Wigan for three months to mark the mint ball’s 113 years in the making. Reached out to Wiganers in public life like the BBC’s Stuart Maconie to tailor angles for all audiences.
Results: 80+ pieces of media coverage including BBC NW Tonight and Granada, Radio 2, Daily Mail and many other national and regional newspaper channels.
Case Study
Campaign: Bridge the Gap
Client: Dental Law Partnership (DLA)
PR brief: to create debate around the issue of overseas dentists not having proper insurance in place before being allowed to practise, resulting in no recourse after dental negligence, and ultimately tighten restrictions to protect the public.
PR activity: Created a lobbying campaign called ‘Bridge the Gap’ which used real life case studies and experts from DLA (former dentists now dental negligence lawyers) to produce a white paper on the issue, drive column inches, challenge the powerbrokers at the General Dental Council (GDC) and engage government ministers on the problem.
Results: 60+ pieces of media coverage including the Daily Mail and BBC 5 Live featuring a head to head with the then chair of the GDC, plus an audience with the relevant public health govt committees which heralded the start of a review of the policy and eventually bridging the gap with tighter rules introduced to better regulate overseas dentists.