About Us
Pressante is led by Sue Souter. Sue has been working in PR consultancy for over 35 years, arriving in the industry as a young magazine writer in 1988, building a career in several agencies before setting up her own award-winning consultancy business in 2001.
This she sold to tech BtoB agency The Jargon Group in 2021, where she has spent the last three years, adding tech (UK and international) to a variety of sector expertise including food and drink, professional services and manufacturing.
Now she has created Pressante (pronounced Pressantay) – which is Italian for pressing / urgent – to provide responsive, experienced PR consultancy to businesses who want to grow.
Pressante is also a call to action in a climate emergency. The consultancy will be looking to promote sustainable choices with all the businesses it works with to make those solving problems famous and raise awareness of the small steps we can all take to tackle the crisis.
See her own green renovation journey here.
About Sue
Pressante Director Sue Souter is an expert in building effective PR programmes that help companies grow. She has worked for many organisations in both the public and private sector and knows how to deliver value across multiple KPIs.
She spent six years in Scotland from 1995-2001 and became Chair of the PR Consultants Association where she championed quality and professionalism working for some of Scotland’s most famous brands & organisations – Scottish Quality Salmon, Edinburgh Crystal and Glenfiddich whisky – winning a national PR Consultants Association Gold award for a campaign to reconnect what they called ‘the American’s malt’ with its Scottish roots and drive up sales.
Sue has also worked on public sector campaigns like The Millennium Bug in the run up to the year 2000 and The National Lottery, managing media interest in winners. And jumped into crisis consultancy with many company owners over the years, dealing with faulty aircraft, bakery fires and other reputational disasters with skill and empathy.
She has also worked closely with senior management teams on increasing corporate profile in the run up to a sale as well as working with restructuring and turnaround specialists managing media interest in ‘fails’ and ‘jobs saved’ stories at critical times for all parties.
In recent years Sue has helped businesses build powerful narratives around innovation, sustainable solutions and journeys to net zero as well as new products / ideas to help deliver a greener economy.
Sue has established herself as a capable and trusted figure in the PR and media industry – especially in the Northwest – dubbed a ‘veteran’ by the Manchester Evg News and has many connections, all committed to using PR to grow businesses.
About Roger
Sue’s co-Director at Pressante is Roger Souter who has worked with Sue for over 20 years, building an award-winning consultancy operation. Roger is an experienced financial controller and collaborates with Sue and all third-party suppliers to help deliver outstanding work to a budget and ensure the smooth, effective running of Pressante.
